2024 is a wonderful time to start a business.Still, where do you start? Starting today and for the next 5 weeks, I am going to share a playbook of how to go about starting a digital business in 2024.
I have compiled a list with the top 5 books, videos and blog posts around pmf. Studying them will improve your chances of reaching pmf with your product.
As useful as it is, the PMF concept has its weaknesses and pitfalls. It encourages to over-build and overspend, it is insufficient to build a business around it and it might fail to account for market evolution.
You should feel PMF. If you don't, don't despair, there are qualitative and quantitative indicators to light up your bulb and help you.
To find product-market fit you can follow the Lean way and use an MVP (for pre-product companies) or deliberate engine your way to PMF, if you already have a product.
Product Market fit might be the most important topic in your founder life. In this guide, I share the learnings, wisdom and advice I wished I had 4 years ago, when this all started.